We’re proud to share that our new Sales Leadership Programme has launched! This 12-month training initiative is designed to equip our current and aspiring commercial leaders across our portfolio with the skills, confidence, and strategic insight to lead high-performing sales functions.
The current cohort features candidates from across our growing network of software companies, including Hellenic Systems, Motion Software, Contronics, Jonas Event Technology, Imaginet, Dataflow Events, MachineMax, Greycon, and Béker-Soft Informatika. Participants include both existing Heads of Sales and Commercial Leaders, as well as rising Sales Executives with ambitions to step into senior roles.
Focused on sales management and leadership within SME software companies, the programme aims to prepare each individual to run a successful commercial operation – either now or in the future – within our business units.
A practical, people-driven programme
Spanning 12 months, the programme blends core learning with invaluable networking opportunities. Face-to-face sessions will bring participants together in person, helping to build relationships, share experiences, and strengthen ties across our global software community.
Each candidate will complete a development assessment before and after the programme, enabling us to track individual progress and provide clear guidance on future career paths.
Programme goals
The Sales Leadership Programme is designed around the unique needs of our software businesses and their commercial teams. Core goals include:
- Enhance sales strategy skills: Learn to design and execute powerful, outcome-driven sales strategies.
- Improve commercial negotiation abilities: Build confidence and technique to negotiate more effectively and drive stronger deals.
- Develop market analysis competence: Understand market dynamics and gain deeper customer insight through structured analysis.
- Boost financial acumen: Strengthen understanding of financial principles relevant to sales leadership, with a focus on data management and reporting.
- Strengthen leadership and team management: Lead, motivate, and develop high-performing teams with clarity and purpose.
- Leverage digital sales and marketing: Explore modern tools and platforms to amplify digital sales and marketing efforts.
Investing in leadership, driving growth
At Vesta, we believe our greatest asset is our people. That’s why this programme is not just about training, it’s about investment. Investment in future leaders who will drive the next chapter of growth, innovation, and customer success across our portfolio.
Dan Haywood, Group Leader, commented: “Our goal with this programme is to identify and empower the next generation of commercial leaders within Vesta. We’re investing in people who are ready to take the lead – whether now or in years to come. This is about building strong, commercially focused leadership across our portfolio, and giving our teams the tools and confidence to grow.”
We’re excited to see how the programme unfolds and to celebrate the success stories that emerge over the coming year. Best of luck, team!
