For many software founders, the path to growth is lined with relentless funding rounds, market uncertainty, and pressure to scale fast or exit quickly. But what if there was another way?
We caught up with Ed Adshead-Grant, Portfolio Leader of our Payments division, during his visit to Money20/20 Europe. Ed shares why more founders are turning to Vesta’s ‘buy and hold forever’ model as a sustainable, founder-friendly alternative – and how it offers long-term security for your team, technology, and legacy.
Q: What are you seeing in the payments market right now?
A: Investment is tight. We’re seeing fewer deals, less appetite for risk, and – most worryingly – great ideas stalling because the capital just isn’t there. Founders are still putting in the hard work, but many are facing cash burn without a clear path forward. That’s not just tough for the businesses themselves – it’s bad for innovation across the payments industry.
Q: So where does Vesta fit in?
A: Vesta offers something different: long-term stability. We acquire 100% of software companies and hold them in perpetuity. There’s no flipping, no exit pressure, and no disruption to your brand or team. We provide a permanent home where your business can grow, develop, and continue delivering value – without the constant distraction of fundraising.
Q: Who is this model right for?
A: It’s ideal for founders who want to realise a return on their hard work without watching their company be broken up or rebranded beyond recognition. Maybe you’re facing succession challenges. Maybe you’re sub-scale and just need time for enterprise deals to land. Or maybe you’re simply tired of the uncertainty that comes with repeated funding rounds. If you’re looking for a long-term partner, not just an investor, we might be a great fit.
Q: How is Vesta different from a VC or PE firm?
A: We’re the middle ground. Angels and VCs can provide early support, but their funding is often limited and short-term. PE firms are usually focused on driving returns through rapid restructuring and exits. At Vesta, we take a different approach – we’re one-and-done. We bring capital, operational support, and a genuine commitment to your long-term success. Your roadmap stays yours. Your team stays in place. And your business gets the time it needs to thrive.
Q: Do you have any recent stories that stand out?
A: Absolutely. We recently spoke with a seasoned founder working on his third venture. He’d built a strong business with real potential and was seeking £3 million to keep operating – but in today’s tight market, raising that kind of capital quickly can be challenging. Meanwhile, the company was burning through £60k a month, and the clock was ticking.
Q: What should founders do next if this resonates?
A: Get in touch. Whether you’re planning for succession, want out of the funding rollercoaster, or just want a forever home for your company, we’d love to chat.
Not every founder wants to scale fast and exit. Some want to see their life’s work grow sustainably with the right people behind it. If that sounds like you, Vesta offers more than capital – we offer a permanent home for your software company.
To find out more about our unique approach to acquisitions, reach out to Ed today.
