Company Overview

Jonas Event Technology (JET) is an award-winning provider of event registration services for trade shows, consumer events and conferences. Supporting clients with lead capture, data storage, badging, ticketing and marketing, they are the perfect event tech partner.

Date of investment: 2015

Sector:Event Technology

How was the acquisition process?

We were able to make the acquisition process fast and efficient for the teams at Show Data Systems and Interchange Communications. Through thorough due diligence, we immersed ourselves in the companies to get us ready for when the process was complete. This included gaining a complete understanding of their products and offering, as well as the current and projected numbers, to allow us to start planning next steps.

We wanted to enable a smooth transition for staff and assure them of their importance to us for the future, so our ‘buy and hold forever’ ethos was made clear from the outset, along with the guarantee of their job security, to help settle any worries that they might be passed onto another buyer in years to come.

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What are the benefits of being part of the group?

Being part of the Vesta family has made the team at Jonas Event Technology feel like they are part of something bigger – a like-minded community all operating similarly and sharing the same values. Covid was a particularly challenging time for the events industry in general, so we were glad to be able to provide the company with a network of support to help them come out the other side.

As with all members of the Vesta family, Jonas Event Technology now benefits from our shared knowledge resources. The JET team can access industry best practices, fresh ideas and common experiences from those across the group. They have also been given a platform to share their own. Staff have been offered new opportunities to progress within the business too, without any limits on what they can achieve.

How has life changed at JET since the acquisition?

Merged the two original businesses and rebranded as Jonas Event Technology

Implemented new working practices

Centralised the management of HR, IT, legal and finance to allow staff to focus on core operations

Introduced training opportunities for personal and professional development

Put a coherent strategy in place to keep the team lean whilst still growing

Vesta made good on their promises from when they first outlined what they had in mind for the business. We have gone from strength to strength since that day. It’s the best of both worlds – we benefit hugely from being part of a bigger group and look forward to seeing what the future holds.

Graham Parkins - Technical Director

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